New market research from Packaged Facts analyzes the consumer attitudes and behavior of the 41 million Hispanics in the United States, who will account for nearly one-sixth of the U.S. population by 2010. New York (PRWEB) September 30, 2005 -- Hispanics in the United States, the fastest-growing minority group, are increasingly the major driving force behind revenue growth in many consumer product and service markets, according to The U.S. Hispanic Market, a new report from market research publisher Packaged Facts, a division of MarketResearch.com. Hispanics were responsible for 15.6% of the growth in aggregate consumer expenditures that occurred between 1998 and 2003, the report noted. Total spending by Hispanic households increased by $140 billion during this period. Looking at specific markets, the report found that, between 1998-2003, Hispanics were responsible for nearly half (48.3%) of the growth in spending on cereals and cereal products and more than one-third (34.6%) of the growth in expenditures for furniture. Between 1998 and 2003, total expenditures for men’s and boys’ apparel grew by only $141 million, but Hispanic expenditures increased by $2.2 billion. Packaged Facts estimates that the buying power of the Hispanic market is currently $766 billion, and will approach $1.1 trillion by 2010. “Although much has been written about the exploding Hispanic population in the U.S., we’re only now starting to appreciate the true impact this growth is having in the marketplace,” said Don Montuori, publisher of Packaged Facts. “Hispanics will account for one-sixth of the U.S. population by 2010, and no company can afford to overlook these consumers.” Now in its 6th edition, The U.S. Hispanic Market analyzes key characteristics of the Hispanic population and assessing the role of Latinos in the American economy. The report examines the consumer dynamics of Latino families and their kids, provides a comprehensive analysis of the Latino family as a consumer unit, and highlights crucial aspects of consumer behavior on the part of Latino parents and their kids in a range of segments that include food at home, fashion and personal care, home furnishings, entertainment choices, eating out, and use of technology and the Internet. Priced at $3500, this report can be purchased directly from Packaged Facts by clicking http://www.packagedfacts.com/pub/1079261.html. It is also available at MarketResearch.com. About Packaged Facts Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www.PackagedFacts.com, or contact Irina Frukhtbeyn at 301-468-3650 x203.